How to Use Pinterest to Grow Your Small Business

If you have on your new years resolution list to expand your social media marketing efforts, consider using Pinterest. This image-based social media site can to help you reach even more customers. If you have great visuals and if you want to appeal to a highly female audience, this is a valuable resource online. Pinterest users love to eat, shop, bake, build crafts or learn something new. Use these tips to drive traffic back to your small business website.

  1. Make it Easy to Pin Your Content

If you sell products, make sure to use the Pin It button on each product image on your website to make it easy to share it on Pinterest. Be sure your images are visually appealing and professional.

  1. Create a Pin for Every Post

Use your blog content to increase the number of people who view a given post by sharing it on Pinterest. The key is having a strong image that will attract people to click to your content or repin it. Use the description field to describe the blog post to further entice them to read and share it.

  1. Share Other Great Content

Your Pinterest account shouldn’t center around your business. You should share other content that’s relevant and interesting to your followers. When repining, share why you like it. For example, if you sell beauty products, you could have a board called “Body Art” and display examples of fabulous makeup makeovers from around the web. This won’t drive traffic to your site, but it does establish you as the go-to resource in your field.

  1. Ask for Repins

Simply asking your followers to repin, comment, or click in your description can increase engagement by 80%! Just stick to one call to action, otherwise you confuse people. Decide what has the biggest value for you: a click to your site, a repin to reach more people, or a comment to engage in conversation. The more repins an image has, the more it’s likely to attract an audience.

  1. Board Titles Are Key

Be creative with your board titles. The more interesting the board title to more attention you will attract. Also don’t make your titles too long, or they won’t fit in the space.

  1. Create Theme Boards

Pinterest is known to many as a black hole and time suck. You might start out searching for pins that relate to your business, but end up looking at cupcake recipes! You can stand out. Create theme boards for topics related to your business such as if you are a wedding planner, try boards best wedding photo locations, maid of honor to do list, or seating chart layouts. Create a business board for all the pins and photos related to your products and services to keep everything in one place. Also write a detailed description of the business board using keywords to increase interest from potential followers. Also search engines are indexing individual boards too.

  1. Be a Good Friend

Pinterest is a social network. That means sharing is caring and “friendraising” too. Repin other business pins, comment on them, and tag them to engage in relationship-building. The idea is that you’ll pique their interest and they’ll come see what you’re doing on your own boards and support your marketing efforts too.

  1. Consider Buyable Pins

You can sell directly on Pinterest. One of the coolest features is Buyable Pins, which allow users to buy a product with the click of a button on a pin of a product. This has significant opportunity to increase revenue since users don’t have to leave Pinterest to make purchases.

  1. Track Your Metrics

You want to track your goals on any social site. It’s important to set objectives for what you want to accomplish on Pinterest. Would you like to attract 50 new followers a week? Increase clicks to your site by 30%? Define very specifically what you’re hoping to achieve so that you can look at the relevant metrics. If you want to increase sales or traffic to your website, look at your Google Analytics to see how many visitors came from Pinterest.

Remember, only focusing your efforts on 2 or 3 social sites to build you brand, can really work. Pinterest is growing, so check out how it might help your business. Keep your efforts consistent and vary up the types of images you pin, and you’ll build a tribe of followers and major traffic to your website in no time.

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